I bought In Rainbows and this, as well as Harvey Danger's album (one of the first experiments from an established band) and Saul Williams's 2007 "Niggy Tardust.

I bought In Rainbows and this, as well as Harvey Danger's album (one of the first experiments from an established band) and Saul Williams's 2007 "Niggy Tardust." This is not to mention lesser known pieces that I've bought from independent artists online. What I will say is that I wouldn't have bought any of these had they not been promoted online or DRM-free -- that isn't because I wouldn't have heard about them, or because I needed to support a particular model, but because in each case the artist both presented a genuine interaction with the fan and because the work was good. To the extent that the artists showed their humanity, provided an appealing product, and supported values that aligned with my own -- that was what drew me in. It goes back to being a human rather than a faceless corporation, and it's a great tool of marketing niche products.