Until they make ads an OS-level feature, this doesn't bother me on a practical level, because I don't use any first party apps of theirs. I'm thinking about how

Until they make ads an OS-level feature, this doesn't bother me on a practical level, because I don't use any first party apps of theirs. I'm thinking about how this affects, me, and I don't think I use any Apple apps on a daily basis. I guess I never thought about how none of the best apps (imho) in any category I use on iOS are made by Apple. I agree with the premise of the article, but I can work around this phase of Apple's heel turn.