1) additional profit from raising prices won't go towards the bottom line, so the incentive to raise price is not as attractive 2) if a company is hell bent on

1) additional profit from raising prices won't go towards the bottom line, so the incentive to raise price is not as attractive 2) if a company is hell bent on raising prices to capture profit, there is still an incentive to reduce tax liability by re-investing those profits into the company (increasing headcount would benefit the non-ruling class)