Why destroy Google? I mean: I do not use GMail anymore, owning my own mail, I do dislike Alphabet services involution and business model, while I have to admit

Why destroy Google? I mean: I do not use GMail anymore, owning my own mail, I do dislike Alphabet services involution and business model, while I have to admit that respect of many others "big of IT" it offer back something valuable (just compare Google Maps with anything else as a personal navigation tools in car) I dot not consider a direct action against it as positive. If we want Freedom we need to be free. Let's start having our data on our server instead of flood someone else with crap. Let's start owing our infra instead of focusing in cloning web(cr)apps others offer to the public, so let's say coming back to Usenet instead of creating Twitter/FB/Instagram clones, using mails locally without webmails and so on. Let's start rediscovering the LARGE superiority of desktop computing vs cloud+mobile crap. THIS, done on scale and seriously would kill any GAFAM. Play like squatters does not.