Nobody said there was a guarantee it would stick to the same percentages as they grow, but brand loyalty is definitely a thing for people that develops in their

Nobody said there was a guarantee it would stick to the same percentages as they grow, but brand loyalty is definitely a thing for people that develops in their formative years. It’s also not just “social pressures to use iPhones” but the fact that parents can: * give them hand me downs due to longer device lifespans * the ability to get them more easily serviced when their kid breaks something by going to the Apple Store * the ability to more easily buy a decent midrange device on a student discount * the ability to communicate more easily themselves using iMessage * appealing to privacy and safety in Apple marketing People over index on social pressure from other teens. There’s lots of reasons teens get devices and many come from parental choices. Maybe the percentages will vary as they grow but any company worth their salt is paying attention to the possibly high rate of market drop off that they’ll experience