I think a lot of people bought this because they enjoy Louis CK and not because they wanted to experience what downloading a video is like. The benefit is that

I think a lot of people bought this because they enjoy Louis CK and not because they wanted to experience what downloading a video is like. The benefit is that he made it easy and cheap. If he went the conventional route I probably wouldn't have watched this special for a year or so until it came out on Netflix (and I've been a big fan for a long time). I don't have cable and it probably would've cost $14.99+ to own from Amazon and maybe $3.99 to rent (for two days). The benefit to what he did was I can buy it now and do what I want with the copy I own.