There are a lot of people fake leaving (read: rage posting about how they are going to leave but not actually following through) Twitter mainly because of Musk'

There are a lot of people fake leaving (read: rage posting about how they are going to leave but not actually following through) Twitter mainly because of Musk's buyout. Mastodon seems to be the new home for a lot of these people. While I'm sure some will leave and stay gone, Twitter has too much inertia going for it that is desirable to most users: centrality and reach, ease of use, by-proxy ad platform, to name a few. Some things like search and monetization need a lot of work, and from what I've gathered by Musk's tweets these two are at or near the top of the list to be fixed. In order for Twitter to fail at this point there's too much human behavior that would have to change. There are a ton of people out there touting Mastodon as a replacement, but I just don't think that's going to happen.