6 ms·

Here is some footage of the gameplay: https://www.youtube.com/watch?v=cPT6GlMWEjU https://www.youtube.com/watch?v=cPT6GlMWEjU

• iambateman 4y ago
  at 1:12 the narrator says "in this IKEA." https://youtu.be/cPT6GlMWEjU?t=69 https://youtu.be/cPT6GlMWEjU?t=69 So...
  • atdrummond 4y ago
    That’s a 3rd party YT channel, not the studio/game’s creator.
    • Finnucane 4y ago
      Which is actually to IKEA's point. They can say, look, everyone seeing the game thinks it's supposed to be IKEA.
      • cma 4y ago
        Even then, can a store be copyrighted? Trademark-wise is a horror game in one of their markets and likely to confuse customers?
        • Finnucane 4y ago
          That would presumably be part of the defense's argument. That even though the game looks similar to IKEA, no one actually thinks it _is_ IKEA. I'm not saying IKEA has a fool-proof case, or even is really worth the effort, but if people are looking at a thing that looks like IKEA and saying, hey, that's an IKEA, then that's probably enough to get it heard in court.
          • hunter2_ 4y ago
            It's pretty obviously not an IKEA, because you can buy IKEA's products in an IKEA but you can't here. But maybe it's not obvious enough whether or not it's an IKEA ad (think product placement) so if the game incorporates something distasteful then it could get consumers thinking that the real IKEA is running a distasteful ad? If someone tried to run an ad on TV for a company without their permission, I think it would generate similar concern. Consumers of Weird Al and SNL know that the original artist isn't advertising. Consumers of games might not know that the original company isn't advertising?
          • Beltalowda 4y ago
            But don't you need this kind of recognition for a parody? It's not really a parody if no one recognizes what you're parodying, right?
      • david422 4y ago
        Eh, NFL announcers were talking about Microsoft Surfaces as iPads ... IKEA should just embrace it.
      • delfinom 4y ago
        Which is still fair use as a parody.
        • Finnucane 4y ago
          Parody and fair use are copyright concepts, not trademark concepts.
    • yreg 4y ago
      The game is based on an SCP article in which the store is an IKEA, so it's not a coincidence even if the developer omits the name. https://scp-wiki.wikidot.com/scp-3008 https://scp-wiki.wikidot.com/scp-3008 Still, IKEA should chill out and be happy that they are a part of popculture.
  • dt3ft 4y ago
    I'm not sure the narrator is the actual developer of the game though.
  • xirdstl 4y ago
    The video description also references IKEA: "Check out the official reveal of the new Open-World Action Horror game that has you explore an infinite IKEA store and survive it's many different entities and discover it's secrets"
    • invalidusernam3 4y ago
      The video description is written by the YouTube channel, not by the creator of the game
  • petepete 4y ago
    IGN (17m subscribers) even have a video titled 'A Survival Horror Game That Traps You in IKEA' https://www.youtube.com/watch?v=9H7kLqDe8WA https://www.youtube.com/watch?v=9H7kLqDe8WA