Activision blizzard is roughly 3.5% of the total gaming industry by revenue. with roughly 5 to 6 bil reported for 2021 in a 180bil annual industry. Microsoft i

Activision blizzard is roughly 3.5% of the total gaming industry by revenue. with roughly 5 to 6 bil reported for 2021 in a 180bil annual industry. Microsoft is the same size. in a marget so large, and fragmented, a single company coming to represent 7% is a huge deal. especially when you then realize that the share of ownership is significantly larger when you slice.out the non English speaking sector of the industry. also, ab is. apowerhouse in both mmo, lobby based, and mobile games, and produces a lot of new IP. and no, they are not focused on cod alone. they have wow, cod, overwatch , hearthstone, candy crush, Diablo, StarCraft, tony hawk, Spiro, and a number of other games. the point is, this isn't Ms buying up some no named indi shop with a single good game. this is Ms taking ownership of a large secment of English based gaming revenue, and some of the most iconic gaming IP of all time. all that being said, I want it to go through, ab's current structure and foresight is garbage and has. ahorozon of at most 1 year, and is 1000% profit driven milk the IP until it's dead. specifically for the blizzard IP, I want Ms to take it, and invest in it, because lord knows ab isn't doing that.