The default public interface for many small businesses these days seems to be facebook for the simple reason that it is free to have your page on there. They do

The default public interface for many small businesses these days seems to be facebook for the simple reason that it is free to have your page on there. They don't get much else though unless they are willing to be interacting with the local community 24/7 or paying £30 for their random posts to be shown to another 12 people, etc. I had the idea of having a local site for small towns where every business could have its own free page and post stuff that everyone could see for free. But, having dealt with a few local businesses and realizing they just don't want to make any effort at all, like I should do everything from providing imagery and content at no cost, I quickly released it was a non-starter. Facebook is actually the perfect solution for these kind of businesses after all.