Every tech company tries to lock in their customers all the time, and then turn over backwards and talk about how they are only doing it because it is in the cu

Every tech company tries to lock in their customers all the time, and then turn over backwards and talk about how they are only doing it because it is in the customers interest. It was nice to read the candid exchange between top Apple execs. It was honest, and it was understandable. It's unfortunate that Craig Federighi felt the need to give it some bullshit spin instead of being honest in the interview with Joanna Stern (further down the tweet thread). I wish companies were just honest in their public marketing. I know that a lot of decisions from Apple are just about protecting their profits (eg. building pretty sweet virtualisation tech into macOS, but then limiting it to 2 macOS VMs per computer even if your Mac could easily run dozens of them). It would be nice if they didn't always try to tell some bullshit story how that was better for the person buying their hardware.