"Data driven" is something I've seen occasionally from execs as an excuse to not have - and particularly, not commit to - a plan. A lot of times it's much easi

"Data driven" is something I've seen occasionally from execs as an excuse to not have - and particularly, not commit to - a plan. A lot of times it's much easier to find data to give you reasons not to do something long-term (very similar to investors focused on short-term results) than to confirm the value of committing significant resources to long-term bets. Other than "keep milking ads" is there any clear strategy Google's consumer business has shown? Android looks like a good example of executing on that ads strategy, but other things that seem harder to tie to ads directly tend to languish since nobody there actually knows what they want to do in other areas: chat apps? Stadia? Random things like Cardboard? Consumer G-suite? I'd say even assistant/home stuff is languishing (where's the big money maker).