2 ms·

~50% overall but something like 87% for teens. That discrepancy in numbers is really going to be interesting within a generation or two.

• kweingar 4y ago
  > within a generation or two Not sure I agree. A generation or two is eons in tech. In that timeframe there will likely be another massive paradigm shift that totally washes away today’s thinking about phones, communication, etc.
  • dagmx 4y ago
    That’s assuming however that the paradigm shifts are sudden or that Apple can’t adapt. Their existing market dominance among teens positions them very strongly to keep brand loyalty into whatever paradigms come next.
• Spivak 4y ago
  Everyone makes this mistake. Something being popular with young people is no guarantee it will remain popular as they grow up. The social pressures that lead teens to want iPhones drop off over time.
  • dagmx 4y ago
    Nobody said there was a guarantee it would stick to the same percentages as they grow, but brand loyalty is definitely a thing for people that develops in their formative years. It’s also not just “social pressures to use iPhones” but the fact that parents can: * give them hand me downs due to longer device lifespans * the ability to get them more easily serviced when their kid breaks something by going to the Apple Store * the ability to more easily buy a decent midrange device on a student discount * the ability to communicate more easily themselves using iMessage * appealing to privacy and safety in Apple marketing People over index on social pressure from other teens. There’s lots of reasons teens get devices and many come from parental choices. Maybe the percentages will vary as they grow but any company worth their salt is paying attention to the possibly high rate of market drop off that they’ll experience