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FB knows a lot about their users and they have boat loads of them up for grabs; look-alike audiences can be very effective. Actually, I'd say that they're the o
by MonkeyMalarky 4y ago
FB knows a lot about their users and they have boat loads of them up for grabs; look-alike audiences can be very effective. Actually, I'd say that they're the only thing that makes FB worth advertising on, without them it's just a pit to throw money in. I don't know if the same can be said about twitter.
- pevey 4y agoThat used to be the case, but much less so today. Look alike is at least 10x less effective in my experience since more than 90% of clicks are mobile, and most on iOS.
- MonkeyMalarky 4y agoSometimes I feel like I'm brain damaged: Why does is the iOS popup so damaging? Users have to log into the FB App to use it right? Then once logged in, FB knows who the user is, and voila, personalized ads. Where is the loss? It honestly doesn't help that when I try to look it up, all I find are FB press releases or various surface-level articles.
- alphabettsy 4y agoAs I understand it the Facebook analytics sdk that many other apps used allowed them to track user actions across applications and Apple made it significantly harder or impossible to do so.