It likely has nothing to do with it. I'd blame this more on overblown headcount combined with the new built-in privacy features on both Apple and Android phone

It likely has nothing to do with it. I'd blame this more on overblown headcount combined with the new built-in privacy features on both Apple and Android phones for hitting adtech revenue. But one could have seen that coming a year in advance, when these features were being prepared. Oh, and for Meta specifically, this outsized bet on the "metaverse".