>I have never once saw a twitter ad for a large national fast food place, or a car company and said "hey I need to go buy from them" Almost no one thinks adver

>I have never once saw a twitter ad for a large national fast food place, or a car company and said "hey I need to go buy from them" Almost no one thinks advertising works on them, but that comes from a misunderstanding of what ads are trying to accomplish. Mercedes doesn't expect you to see a Twitter ad then go out and buy a $60k car. They advertise to establish their brand so that when you do decide to buy a car, you have a perception of Mercedes that is at least partially built through the years of advertisements you have seen from them.