What does it mean for something to be a company's idea? The company isn't sentient, it's always a person or group that has the idea. If they have it while in th

What does it mean for something to be a company's idea? The company isn't sentient, it's always a person or group that has the idea. If they have it while in the pay of the company, it's normal to say it was "the company" and would also be valid to credit the human inventor, but certainly a less relevant headline when discussing it in the context of a company's promotion