8 ms·
It wasn't Barillas idea. Looking at the quality and stuff used it was most likely thought up by a "Creative Technologist" in an ad agency with the sole purpose
by theCrowing 4y ago
It wasn't Barillas idea. Looking at the quality and stuff used it was most likely thought up by a "Creative Technologist" in an ad agency with the sole purpose to win awards.(...and some PR but trust me it was done for the awards.)
- thfuran 4y agoI'm not exactly sure what point you're trying to make.
- blamazon 4y agoI think they're just clarifying that it was not the 145 year old pasta company that had the idea, did the engineering work, etc, which may not be lost on GP
- worewood 4y agoI'm okay with a corporation outsourcing and financing these kind of projects
- version_five 4y agoWhat does it mean for something to be a company's idea? The company isn't sentient, it's always a person or group that has the idea. If they have it while in the pay of the company, it's normal to say it was "the company" and would also be valid to credit the human inventor, but certainly a less relevant headline when discussing it in the context of a company's promotion
- dkjaudyeqooe 4y agoBarilla is a corporation. It's unable to do anything by itself since it's a legal construction and not sentient. Instead it bribes humans into doing its bidding for it. I don't think it matters which humans are paid and how, does it? Only that it did actually pay for this stuff.
- achairapart 4y agoThis is their ad agency I think: https://www.publicis.it/ https://www.publicis.it/ I agree, it's just a marketing stunt, the hardware device is simply useless and probably its manifacturing alone is responsible for much more CO2 than you could save passive cooking your pasta for a long time. Granted, this is if you use it with its "environmentally friendly AAA batteries"!