> I really don't think companies care what their ads appear alongside. It's always funny to see people on HN confidently assert absolute horseshit based on no

> I really don't think companies care what their ads appear alongside. It's always funny to see people on HN confidently assert absolute horseshit based on no experience. As someone who's worked in ad-supported publishing, they absolutely do. A lot of time and energy goes into trying to ensure ads never appear alongside content that the purchaser doesn't want, and failure usually results in running ads for free, at a minimum.