Ford cares what non-Parler users think. That’s it. And because there are many, many more non-Parler users than Parler users, they’ve done extremely basic cost b

Ford cares what non-Parler users think. That’s it. And because there are many, many more non-Parler users than Parler users, they’ve done extremely basic cost benefit analysis. There’s also an interesting prisoner’s dilemma to advertising, which cuts both ways. If your competitors advertise, then you need to as well. And if they don’t, then you don’t either.