3 ms·

Is this a Tech/Social Media bust in the making with Twitter's latest woes as well? Or is the more a sign of many companies taking an opportunity to pull back o

Is this a Tech/Social Media bust in the making with Twitter's latest woes as well? Or is the more a sign of many companies taking an opportunity to pull back on ad/marketing spending? Collectively that would impact social media and search platforms the most since that is their only real revenue source.

pjc50 4y ago
The stock market downturn has hit a lot of tech companies hard, and since that affects their ability to pay cheaply (in stock) and/or run at a loss made up by investors, they're cutting staff bills.
subradios 4y ago
Adtech here, spending is increasing in all things. However premium content like Hulu etc are taking up more budget than "web apps" of late because the data shows its more effective
- caminante 4y ago
  > Adtech here, spending is increasing in all things. This is misleading. Increasing? Yes. Increasing relative to view a couple months ago? No. [0] META's valuation has gotten hammered recently due to reduced ad forecasts on top of AAPL locking down iPhone privacy. [0] https://www.wsj.com/articles/less-growth-seen-for-2023-u-s-ad-spending-11664456402?st=1jydtn89ukoj9is&reflink=desktopwebshare_permalink https://www.wsj.com/articles/less-growth-seen-for-2023-u-s-a...
  - cavisne 4y ago
    On top of AAPL growing their advertising business at the expense of their competitors is more accurate.
deleted 4y ago
[deleted]