5 ms·

I don't think it's that simple is it? Companies like Ford don't advertise on sites like Parler not just because there aren't many people there, but because of t

I don't think it's that simple is it? Companies like Ford don't advertise on sites like Parler not just because there aren't many people there, but because of the content that their adverts would be presented alongside. What seems to concern companies about the new direction of Twitter is that more extremists may be allowed back on Twitter if the content rules are loosened, and the companies' advertising may be presented alongside that. It may also be that if those extremists are allowed back then many people will start to desert Twitter, and it will be even less attractive. But I think both things - number of users and the content - are being taken into account.

Thorentis 4y ago
I really don't think companies care what their ads appear alongside. They care about a Twitter user posting an outrage tweet with a screenshot of an ad for a Burger appearing next to the N word. As if we aren't mature enough yet to separate ad space and user generated content.
- pjc50 4y ago
  The ads pay for the content that appears next to them to appear in the first place. There can be no separation at ad funded companies.
- frereubu 4y ago
  Companies do care what their ads appear alongside, because of the outrage tweets and because, en masse, people / the media aren't mature enough to separate ad space and user-generated content.
  - phpisthebest 4y ago
    No a very loud, very vocal, minority of users that have an extreme authoritarian world view and will create the appearance of wide scale social outrage where there is none will scare marketers.. Of course if they had any real data on the impact of their ads they probally will realize that none of the ads are effective anyway. I have never once saw a twitter ad for a large national fast food place, or a car company and said "hey I need to go buy from them" Now marketing for lesser known things, things I may not have even known existed well that is effective. But a Burger king add no....
    - pixl97 4y ago
      Pray tell, before the internet how many effective boycotts were there in media, are you suggesting this never existed? The vocal minority has always had the largest impact in all history, that's just how humans work. And even sometimes the vocal minority is correct and the moderate masses say "Oh, yea, you're right megacorp does suck and should probably change". Simply put there are a number of relatively high view sites that don't have what we would consider reputable advertisers because those advertisers don't agree with the message of the site.
      - phpisthebest 4y ago
        That is simply not true.... the reality is the vocal minority can only effect change is the structures of power support their cause. This is why people are sooo upset with the management change at twitter, and why they are going after the advertisers now while they still have at least symbolically control over the structures of power. For at least 20 years now the far left authoritarians have had total control over the media, and the large internet platforms, this wind is starting to shift to the other direction and we are seeing the inevitable attempt to tear down the system before "the others" gain control over it
        pixl97 4y ago
        >For at least 20 years now the far left authoritarians have had total control over the media I try not to cuss much on HN, but what the fuck are you talking about? If you think Fox News, one of the organizations with the largest audience is far left, you're out of your mind. If you think MSNBC or CBS were anywhere close to 'far left', you are again, out of your mind. Under no definition are those far left. I think you have a confused idea that a 'open free market' system is building itself, where in reality a bunch of far right fascists are attempting a powergrab.
        phpisthebest 4y ago
        >If you think Fox News One slightly right authoritarian news source does not a rule make... I bet you think "republican" means right.... I am a firm believer of the unipary theory of politics Republicans are no better than democrats. One wants to tell you what to do with your life (including your bedroom) but leave you with your money and guns, the other wants to take your money and guns but will allow you to do pretty much any thing you want (including victimize violently and take an property of others it seems) Neither are good, both are very much authoritarian > If you think MSNBC or CBS were anywhere close to 'far left', If we are cussing.... What the fuck are you talking about... MSNBC not far left? What the hell do you consider far left then... MSNBC is the leftist of left.... Hell At this point they are probably more left than the Young Turks Ground News marks them as left as well [1]. NPR is "leans left" [2] and Reuters is "Center" [3] [1] https://ground.news/interest/msnbc https://ground.news/interest/msnbc [2] https://ground.news/interest/npr https://ground.news/interest/npr [3] https://ground.news/interest/reuters_fa2539 https://ground.news/interest/reuters_fa2539 For every Fox news, there are 5++ Left media companies, so yes Fox nows has a large audience because it is consolidated and not spread out between MSNBC, CNN, New Times, Washington Post, and the 100's of other left and left leaning outlets.
  - chx 4y ago
    Especially because Twitter design makes it hard to separate them. There's a small text "promoted tweet" but that's it. No background, border anything to help telling them apart.
  - fomine3 4y ago
    IMO companies shouldn't care what their ads appear alongside. It's the way to over moderation/censorship.
- slg 4y ago
  >I really don't think companies care what their ads appear alongside. They care about a Twitter user posting an outrage tweet with a screenshot of an ad for a Burger appearing next to the N word. I don't understand what distinction you are making here? Aren't those the same things?
- rodgerd 4y ago
  > I really don't think companies care what their ads appear alongside. It's always funny to see people on HN confidently assert absolute horseshit based on no experience. As someone who's worked in ad-supported publishing, they absolutely do. A lot of time and energy goes into trying to ensure ads never appear alongside content that the purchaser doesn't want, and failure usually results in running ads for free, at a minimum.
qeternity 4y ago
Ford cares what non-Parler users think. That’s it. And because there are many, many more non-Parler users than Parler users, they’ve done extremely basic cost benefit analysis. There’s also an interesting prisoner’s dilemma to advertising, which cuts both ways. If your competitors advertise, then you need to as well. And if they don’t, then you don’t either.
phpisthebest 4y ago
As a Life long F150 owner (having owned 5 of one from each of the last 5 generations including my current one... all V8's as well, Ecoboost V6 is a terrible engine and does not belong in a truck ;) ), and a person that lives in a Red State, and a person that Knows alot of other F150 owners.. I can assure you the people screeching about twitters new ownership are not Fords Customer base. Ford's bread and butter is the F150, a class of vehicle that the twitterverse that is leaving on mass would like to eliminate from production Ford marketing dept is extremely tone deaf listing to that crowd
- mplewis 4y ago
  You have a very skewed view of who’s buying the F150 and who they’re selling the Lightning to.
  - phpisthebest 4y ago
    No I have a very very correct view of who is buying both the F150 and the Lightning...
    - simplotek 4y ago
      Sorry but all you say in you post is a bunch of baseless personal assertions pushing a specific personal political take that has no substance or credibility. The Ford F150 is no niche product. It's the most popular car in all US states except in 5 or 6 states. According to some sources , "the vast majority of these new trucks are [sold] in large and medium-sized cities." https://hedgescompany.com/blog/2018/10/pickup-truck-owner-demographics/ https://hedgescompany.com/blog/2018/10/pickup-truck-owner-de... So unless you want to claim that white males living in large urban centers from all corners o the US are not Twitter's demographics, your view is baseless and completely detached from reality. But be my guest and point out the best source you used to source your claim. And lastly: https://marketing.twitter.com/en/success-stories/ford-f150-lightning-launch-drives-the-electric-vehicle-conversation-on-twitter https://marketing.twitter.com/en/success-stories/ford-f150-l... Hard to explain, isn't it?

Thorentis 4y ago

I really don't think companies care what their ads appear alongside. They care about a Twitter user posting an outrage tweet with a screenshot of an ad for a Burger appearing next to the N word. As if we aren't mature enough yet to separate ad space and user generated content.

pjc50 4y ago
The ads pay for the content that appears next to them to appear in the first place. There can be no separation at ad funded companies.
frereubu 4y ago
Companies do care what their ads appear alongside, because of the outrage tweets and because, en masse, people / the media aren't mature enough to separate ad space and user-generated content.
- phpisthebest 4y ago
  No a very loud, very vocal, minority of users that have an extreme authoritarian world view and will create the appearance of wide scale social outrage where there is none will scare marketers.. Of course if they had any real data on the impact of their ads they probally will realize that none of the ads are effective anyway. I have never once saw a twitter ad for a large national fast food place, or a car company and said "hey I need to go buy from them" Now marketing for lesser known things, things I may not have even known existed well that is effective. But a Burger king add no....
  - pixl97 4y ago
    Pray tell, before the internet how many effective boycotts were there in media, are you suggesting this never existed? The vocal minority has always had the largest impact in all history, that's just how humans work. And even sometimes the vocal minority is correct and the moderate masses say "Oh, yea, you're right megacorp does suck and should probably change". Simply put there are a number of relatively high view sites that don't have what we would consider reputable advertisers because those advertisers don't agree with the message of the site.
    - phpisthebest 4y ago
      That is simply not true.... the reality is the vocal minority can only effect change is the structures of power support their cause. This is why people are sooo upset with the management change at twitter, and why they are going after the advertisers now while they still have at least symbolically control over the structures of power. For at least 20 years now the far left authoritarians have had total control over the media, and the large internet platforms, this wind is starting to shift to the other direction and we are seeing the inevitable attempt to tear down the system before "the others" gain control over it
      - pixl97 4y ago
        >For at least 20 years now the far left authoritarians have had total control over the media I try not to cuss much on HN, but what the fuck are you talking about? If you think Fox News, one of the organizations with the largest audience is far left, you're out of your mind. If you think MSNBC or CBS were anywhere close to 'far left', you are again, out of your mind. Under no definition are those far left. I think you have a confused idea that a 'open free market' system is building itself, where in reality a bunch of far right fascists are attempting a powergrab.
        phpisthebest 4y ago
        >If you think Fox News One slightly right authoritarian news source does not a rule make... I bet you think "republican" means right.... I am a firm believer of the unipary theory of politics Republicans are no better than democrats. One wants to tell you what to do with your life (including your bedroom) but leave you with your money and guns, the other wants to take your money and guns but will allow you to do pretty much any thing you want (including victimize violently and take an property of others it seems) Neither are good, both are very much authoritarian > If you think MSNBC or CBS were anywhere close to 'far left', If we are cussing.... What the fuck are you talking about... MSNBC not far left? What the hell do you consider far left then... MSNBC is the leftist of left.... Hell At this point they are probably more left than the Young Turks Ground News marks them as left as well [1]. NPR is "leans left" [2] and Reuters is "Center" [3] [1] https://ground.news/interest/msnbc https://ground.news/interest/msnbc [2] https://ground.news/interest/npr https://ground.news/interest/npr [3] https://ground.news/interest/reuters_fa2539 https://ground.news/interest/reuters_fa2539 For every Fox news, there are 5++ Left media companies, so yes Fox nows has a large audience because it is consolidated and not spread out between MSNBC, CNN, New Times, Washington Post, and the 100's of other left and left leaning outlets.
- chx 4y ago
  Especially because Twitter design makes it hard to separate them. There's a small text "promoted tweet" but that's it. No background, border anything to help telling them apart.
- fomine3 4y ago
  IMO companies shouldn't care what their ads appear alongside. It's the way to over moderation/censorship.
slg 4y ago
>I really don't think companies care what their ads appear alongside. They care about a Twitter user posting an outrage tweet with a screenshot of an ad for a Burger appearing next to the N word. I don't understand what distinction you are making here? Aren't those the same things?
rodgerd 4y ago
> I really don't think companies care what their ads appear alongside. It's always funny to see people on HN confidently assert absolute horseshit based on no experience. As someone who's worked in ad-supported publishing, they absolutely do. A lot of time and energy goes into trying to ensure ads never appear alongside content that the purchaser doesn't want, and failure usually results in running ads for free, at a minimum.

qeternity 4y ago

Ford cares what non-Parler users think. That’s it. And because there are many, many more non-Parler users than Parler users, they’ve done extremely basic cost benefit analysis. There’s also an interesting prisoner’s dilemma to advertising, which cuts both ways. If your competitors advertise, then you need to as well. And if they don’t, then you don’t either.

phpisthebest 4y ago

As a Life long F150 owner (having owned 5 of one from each of the last 5 generations including my current one... all V8's as well, Ecoboost V6 is a terrible engine and does not belong in a truck ;) ), and a person that lives in a Red State, and a person that Knows alot of other F150 owners.. I can assure you the people screeching about twitters new ownership are not Fords Customer base. Ford's bread and butter is the F150, a class of vehicle that the twitterverse that is leaving on mass would like to eliminate from production Ford marketing dept is extremely tone deaf listing to that crowd

mplewis 4y ago
You have a very skewed view of who’s buying the F150 and who they’re selling the Lightning to.
- phpisthebest 4y ago
  No I have a very very correct view of who is buying both the F150 and the Lightning...
  - simplotek 4y ago
    Sorry but all you say in you post is a bunch of baseless personal assertions pushing a specific personal political take that has no substance or credibility. The Ford F150 is no niche product. It's the most popular car in all US states except in 5 or 6 states. According to some sources , "the vast majority of these new trucks are [sold] in large and medium-sized cities." https://hedgescompany.com/blog/2018/10/pickup-truck-owner-demographics/ https://hedgescompany.com/blog/2018/10/pickup-truck-owner-de... So unless you want to claim that white males living in large urban centers from all corners o the US are not Twitter's demographics, your view is baseless and completely detached from reality. But be my guest and point out the best source you used to source your claim. And lastly: https://marketing.twitter.com/en/success-stories/ford-f150-lightning-launch-drives-the-electric-vehicle-conversation-on-twitter https://marketing.twitter.com/en/success-stories/ford-f150-l... Hard to explain, isn't it?