Not "monetisation" as in building a startup with the intent of cashing out at the end of the ride, this does not mean the whole thing needs to be non-profit. It

Not "monetisation" as in building a startup with the intent of cashing out at the end of the ride, this does not mean the whole thing needs to be non-profit. It is fine - nay, essential - to run at cost plus a bit for rainy days if the thing is to last longer than a few months. It is not the sort of thing which would be of interest for investors to buy themselves a share of.