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If activists were "manufacturing" doubt, that implies the doubt is false. Which means Twitter could resolve the doubt when the advertisers ask questions. Adver
by rolenthedeep 4y ago
If activists were "manufacturing" doubt, that implies the doubt is false. Which means Twitter could resolve the doubt when the advertisers ask questions.
Advertisers are asking questions, and Twitter isn't providing answers or assurances. Therefore, advertisers are backing off.
This is completely down to Twitter being taken over by a guy who insisted for months that he would turn it into a "free speech" hellscape, and refusing to answer any questions about his policies. Policies which he seems to change based on the weather.
Twitter isn't providing any sort of assurance that the platform will continue to exist in a way that advertisers are comfortable advertising on.
Trying to blame this on a boogeyman labeled "activist" is pretty much nonsense. Musk has been completely reckless during the takeover, and these are the consequences of those actions.