I don't think that's clear at all. Social media is a competitive game and if all your competitors are staffing up, you're going to get left in the dust if you d

I don't think that's clear at all. Social media is a competitive game and if all your competitors are staffing up, you're going to get left in the dust if you don't do the same. Cheap money was helicoptering from the sky in those days, so why not?