> Is Twitter going away? What did I miss? Speaking as a person who has been generally well-disposed towards Elon Musk and like him also would describe myself a

> Is Twitter going away? What did I miss? Speaking as a person who has been generally well-disposed towards Elon Musk and like him also would describe myself as a left-leaning, centrist, free-speech absolutist, I think his behavior has been erratic lately. Perhaps his behavior has always been erratic, but it just never affected me personally. Speaking as a resident of a country neighboring Russia, his amateur diplomacy from a few weeks ago does affect me, and in my view was literally dangerous. He pontificated from a place of profound ignorance at best and continued to double down even in the face of very smart domain experts and ordinary Ukrainians asking him - begging him - to please zip it. Then he acted aggrieved and hurt when his "peace proposal" was not received well. I'm not sure what is being accomplished by the latest Twitter shenanigans, but I'm seeing the same behavior of his ignoring domain experts. For instance, moderation is a difficult social and technical problem irrespective of political view. Advertisers are not renewing their contracts with Twitter, not because of Musk's political views, but because they did not have confidence that their brands would not be tainted by association with unmoderated nastiness. Again, Musk attributed this to left-wing activists and not his own inability to reassure his business associates. He framed it as a free-speech issue when it is absolutely not. Then he threatened to "name and shame" the advertisers who declined to renew. He fired the domain experts who understand moderation, and so the institutional knowledge about it - arguably, what he bought when he bought Twitter - is gone, never to return. So, I don't think Twitter will recover from that. Perhaps if I had not experienced his amateur diplomacy directly, I would just continue to think of Musk as a fellow who is very good at business and is possibly playing multi-dimensional chess. But I cannot unlearn what I have learned. His personal brand is permanently tarnished, for me.