Companies have a litany of tactics — and cash — to get people to buy, buy, buy. They position bottled water as a healthier alternative to sodas (which it is) an

Companies have a litany of tactics — and cash — to get people to buy, buy, buy. They position bottled water as a healthier alternative to sodas (which it is) and to tap water (which it often is not). They try to entice people with sleek imagery and promises of purity, positioning the packaging as sporty or sexy or extra-healthy or whatever the brand’s schtick is. This is bizarre. Who thinks you can't drink tap water? Maybe, just maybe, someone things "hey, I like the taste of bottled water better, so I'll drink that because I don't mind the cost". The article stinks of some weird victimhood where corporations take away free will from consumers.