If they can fix the bot problem and allow for better long form conversations (even as a paid feature), true engagement will go up and advertisers will return. I

If they can fix the bot problem and allow for better long form conversations (even as a paid feature), true engagement will go up and advertisers will return. I run a lot of conversion (not brand) ads on Meta, Google, and Reddit but haven't had predictable success on Twitter in years because of the bots. Large brands will shy away for awhile because of the controversy, but small businesses will advertise on Twitter if the cost per click goes down due to fewer bots.