Customers can easily measure the convenience aspect. Your comparisons (let’s say, a high res monitor or powerful engine) have specs consumers can objectively if

Customers can easily measure the convenience aspect. Your comparisons (let’s say, a high res monitor or powerful engine) have specs consumers can objectively if not easily qualify. With a lock design, security is its raison d’etre. You assume by the time they’re marking the price up hundreds or thousands of percent for secondary features, that they’ve covered the primary one. And unlike say, a 1080p vs 4k display, you kind of have to trust that they did because we don’t have consumer friendly scales for lock design integrity. You could compare this lock to a good one with a car analogy if it would have taken 2% more cost to turn a Civic into a Mercedes but Honda chose not to. The cost to make this lock reasonably secure isn’t really an issue.