2 ms·

I also have the feeling that some of the most vocal “I’m leaving Twitter, Twitter is dead” folks are actually quite toxic and negatively influence the platform.

I also have the feeling that some of the most vocal “I’m leaving Twitter, Twitter is dead” folks are actually quite toxic and negatively influence the platform. Maybe the experience for those who stay will be improved.

simple10 4y ago
If they can fix the bot problem and allow for better long form conversations (even as a paid feature), true engagement will go up and advertisers will return. I run a lot of conversion (not brand) ads on Meta, Google, and Reddit but haven't had predictable success on Twitter in years because of the bots. Large brands will shy away for awhile because of the controversy, but small businesses will advertise on Twitter if the cost per click goes down due to fewer bots.