Musk built SpaceX from the ground up, a company that achieved tremendous things in one of the most difficult and entrenched business domains. He played a big ro

Musk built SpaceX from the ground up, a company that achieved tremendous things in one of the most difficult and entrenched business domains. He played a big role in Making Tesla what it is today, in another of the most entrenched domains. Clearly he has done lots of things right. That makes it so odd how chaotic and inept this takeover appears. Big layoffs after a takeover will also be chaotic, and a bandaid that needs to be ripped off ASAP. There is really no good way to do it, and mistakes will be made. BUT Musk managed to attack and undermine Twitters two most valuable assets: advertisers and celebreties. He claimed advertisers are trying to kill free speech, and threatened them with public shaming. All while sending all the signals that he will change the platform in a way that makes those advertisers very concerned. (less moderation, "free speech", laying off much of the teams ensuring brand safety) He got in public spats with the second most valuable asset: celebrities. Most users on Twitter are just passive consumers, there to hear directly from notable persons they care about. The verification system is essential to this - it gives you reasonable trust that an account is actually the person they claim to be. Maybe a subscription model can make sense, but it should probably be separate from the verification system. There are only ~400k verified accounts, a drop in the bucket at 8$ a pop. This drama could have been avoided by just grandfathering them in. On top of that he has tweeted conspiracy theories by odd media, seemed to do important market analysis and price finding via tweeted survey over 2 days, and all in a has just seemed a bit unhinged. This whole thing is a mess, and I don't get how this can happen. Eg, how can you not realise beforehand how important advertising is for revenue... Tesla stock is falling, so Musk probably is selling to cover costs - he won't get any msignificant loans with good conditions... I always assumed this whole takeover was a boon for the right, to get a favourable relationship with future administrations for Tesla and SpaceX. This may still work out for Musk, but not if Twitter dies too quickly. There is no immediate competition on the horizon though, so there is time