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Does anyone here happen to have insight into Twitter usage stats? Advertisers will return if the users remain, especially with what's been going on with Meta ad

Does anyone here happen to have insight into Twitter usage stats? Advertisers will return if the users remain, especially with what's been going on with Meta ads. Sure, some influencers will leave Twitter over principle and never come back, but Facebook and others have survived much more aggressive #delete campaigns. My sense is that barring some major Twit scandal next Tuesday (mid-term elections in the US), the controversy will blow over. In a few months, Twitter's user growth metrics will start to trend upward. Much like how Facebook survived Cambridge Analytica #delete campaign. There isn't anything ready to replace Twitter in the next few months. All the free publicity it's getting right now is setting the stage for major publicity for every new feature Musk and team rolls out. Correct me if I'm wrong here, but isn't it more likely Musk will actually succeed in the long run given his access to funding, track record and his ultimate goal of fixing the public square? Genuine question.

BuyMyBitcoins 4y ago
I also have the feeling that some of the most vocal “I’m leaving Twitter, Twitter is dead” folks are actually quite toxic and negatively influence the platform. Maybe the experience for those who stay will be improved.
- simple10 4y ago
  If they can fix the bot problem and allow for better long form conversations (even as a paid feature), true engagement will go up and advertisers will return. I run a lot of conversion (not brand) ads on Meta, Google, and Reddit but haven't had predictable success on Twitter in years because of the bots. Large brands will shy away for awhile because of the controversy, but small businesses will advertise on Twitter if the cost per click goes down due to fewer bots.
snotrockets 4y ago
Advertising budgets on Twitter are pocket change compared to other channels. Twitter has to actively convince customers to advertise on it, they’re not an obvious destination.
paulpauper 4y ago
Musk has a long track record of succeeding against all odds. Even if you think the guy is a scummy or unethical person , he somehow is able to do things that defy what seems possible. Start a space program, start an electric car company, succeed greatly at both.

BuyMyBitcoins 4y ago

I also have the feeling that some of the most vocal “I’m leaving Twitter, Twitter is dead” folks are actually quite toxic and negatively influence the platform. Maybe the experience for those who stay will be improved.

simple10 4y ago
If they can fix the bot problem and allow for better long form conversations (even as a paid feature), true engagement will go up and advertisers will return. I run a lot of conversion (not brand) ads on Meta, Google, and Reddit but haven't had predictable success on Twitter in years because of the bots. Large brands will shy away for awhile because of the controversy, but small businesses will advertise on Twitter if the cost per click goes down due to fewer bots.

snotrockets 4y ago

Advertising budgets on Twitter are pocket change compared to other channels. Twitter has to actively convince customers to advertise on it, they’re not an obvious destination.

paulpauper 4y ago

Musk has a long track record of succeeding against all odds. Even if you think the guy is a scummy or unethical person , he somehow is able to do things that defy what seems possible. Start a space program, start an electric car company, succeed greatly at both.