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A company like Coca Cola probably plans their ad spend well in advance, and these are likely managed by external agencies. It's one thing to stop planning new a
by simondotau 4y ago
A company like Coca Cola probably plans their ad spend well in advance, and these are likely managed by external agencies. It's one thing to stop planning new advertising campaigns to run on Twitter; it's quite another to reverse course on campaigns already scheduled in.
- seibelj 4y agoI don’t know, if Coca Cola wanted to end ads with Twitter it seems like they could make a call and it’s done. Nonsense all around
- bombcar 4y agoCoca Cola would like everyone to know they're pulling their ad spend for all the right reasons, without actually reducing ad spend. They'd love to have it both ways.
- simondotau 4y agoIf you've ever worked at any sufficiently large company, especially where third-party agencies/contractors/analysts are involved, you'd know that "nonsense all around" is in fact the status quo.