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The weirdest part has been seeing which companies are pulling their ads, as if the people making those decisions have political ties that outweigh simply runnin

The weirdest part has been seeing which companies are pulling their ads, as if the people making those decisions have political ties that outweigh simply running their companies for the sake of their products. Lock-step with misleading claims about Twitter content policy, it’s very surreal.

seibelj 4y ago
I saw a post today that Coca Cola pulled their ads but I saw one an hour ago (and took a screenshot as proof). So who knows what the fuck is actually happening
- simondotau 4y ago
  A company like Coca Cola probably plans their ad spend well in advance, and these are likely managed by external agencies. It's one thing to stop planning new advertising campaigns to run on Twitter; it's quite another to reverse course on campaigns already scheduled in.
  - seibelj 4y ago
    I don’t know, if Coca Cola wanted to end ads with Twitter it seems like they could make a call and it’s done. Nonsense all around
    - bombcar 4y ago
      Coca Cola would like everyone to know they're pulling their ad spend for all the right reasons, without actually reducing ad spend. They'd love to have it both ways.
    - simondotau 4y ago
      If you've ever worked at any sufficiently large company, especially where third-party agencies/contractors/analysts are involved, you'd know that "nonsense all around" is in fact the status quo.
cokeandpepsi 4y ago
tbh a lot of companies are reevaluating adspend in general right now
- fbdab103 4y ago
  That's what I am thinking. Recession or not, recent financial policy is going to have many companies taking a hard look at their expenditures. A few redundant staff here, fruitless R&D project there, ad spend, etc.
throw2022110401 4y ago
Put yourself into their shoes. Why take a risk with Twitter when there are other options with similar returns but without the drama? There is a non-zero chance that just being associated with Twitter could turn out to be problematic in the coming months.
- luxuryballs 4y ago
  I think there’s a non-zero chance that this turns out to all be fake news and Twitter is fine.

seibelj 4y ago

I saw a post today that Coca Cola pulled their ads but I saw one an hour ago (and took a screenshot as proof). So who knows what the fuck is actually happening

simondotau 4y ago
A company like Coca Cola probably plans their ad spend well in advance, and these are likely managed by external agencies. It's one thing to stop planning new advertising campaigns to run on Twitter; it's quite another to reverse course on campaigns already scheduled in.
- seibelj 4y ago
  I don’t know, if Coca Cola wanted to end ads with Twitter it seems like they could make a call and it’s done. Nonsense all around
  - bombcar 4y ago
    Coca Cola would like everyone to know they're pulling their ad spend for all the right reasons, without actually reducing ad spend. They'd love to have it both ways.
  - simondotau 4y ago
    If you've ever worked at any sufficiently large company, especially where third-party agencies/contractors/analysts are involved, you'd know that "nonsense all around" is in fact the status quo.

cokeandpepsi 4y ago

tbh a lot of companies are reevaluating adspend in general right now

fbdab103 4y ago
That's what I am thinking. Recession or not, recent financial policy is going to have many companies taking a hard look at their expenditures. A few redundant staff here, fruitless R&D project there, ad spend, etc.

throw2022110401 4y ago

Put yourself into their shoes. Why take a risk with Twitter when there are other options with similar returns but without the drama? There is a non-zero chance that just being associated with Twitter could turn out to be problematic in the coming months.

luxuryballs 4y ago
I think there’s a non-zero chance that this turns out to all be fake news and Twitter is fine.