It's not hard to use. Make an account and visit the web page or use a client app. But people feel they don't have a valid reason _why_ they'd use it over Twitte

It's not hard to use. Make an account and visit the web page or use a client app. But people feel they don't have a valid reason _why_ they'd use it over Twitter. So geeks explain the geeky benefits, which are substantial, but virtually no non-geeks care about.