I don't think woke is the most lucrative demographic to serve ads to, but advertisers who buy ads on Twitter are likely selecting for Twitter. That is to say, M

I don't think woke is the most lucrative demographic to serve ads to, but advertisers who buy ads on Twitter are likely selecting for Twitter. That is to say, Musk is destroying the Twitter branding, and so the advertisers that went to Twitter for its branding are now leaving.