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The purpose of retailers is to signal to consumers that the products they sell were curated and have the approval of that retailer. If B&H started selling chea
by heavyset_go 4y ago
The purpose of retailers is to signal to consumers that the products they sell were curated and have the approval of that retailer.
If B&H started selling cheap equipment off of AliExpress, they'd rightfully take the reputation hit for attaching their name to those products and choosing to sell them to consumers.