This. Instead of a Meta/Google/Twitter world advertisers can now create deals with Amazon, Disney[1], Apple [2] Netflix [3], Mercado Libre, etc directly without

This. Instead of a Meta/Google/Twitter world advertisers can now create deals with Amazon, Disney[1], Apple [2] Netflix [3], Mercado Libre, etc directly without the social media middlemen, without the political outrage, and without running the risk of offending a highly polarized group. What we have to realize is that (a) the era of social networks is over. There is no need to create content for social networks, because that's not where your audience is anymore. (b) EigenSocial sites like Lunchclub and Youtube will change the way we connect, learn, engage online. (c) Monetization is deeply embedded in these products which makes it much more interesting/safer/profitable to be on those sites. [1] https://deadline.com/2022/07/disney-record-9-billion-upfront-advertising-streaming-digital-1235071895/ https://deadline.com/2022/07/disney-record-9-billion-upfront... [2] https://www.reuters.com/technology/apple-expand-live-tv-advertising-around-new-soccer-deal-bloomberg-news-2022-11-04/ https://www.reuters.com/technology/apple-expand-live-tv-adve... [3] https://app.finclout.io/t/nvqDbev https://app.finclout.io/t/nvqDbev