3 ms·
> Apparently it represents only 10-15% of the ads for a year It doesn't just represent that. It also gives an indication of how advertisers more generally are
by mumblemumble 4y ago
> Apparently it represents only 10-15% of the ads for a year
It doesn't just represent that. It also gives an indication of how advertisers more generally are thinking about where they want to run their ads in the coming year. Which might make it a rather good crystal ball for guessing what will happen with the other 85% of the year's ad revenue.