Twitter is known to be a weak digital ads platform. By its nature, its format is not very suitable for ads that directly end up to conversions but it's more of

Twitter is known to be a weak digital ads platform. By its nature, its format is not very suitable for ads that directly end up to conversions but it's more of brand ads. Brand ads are hard to accurately measure its immediate effectiveness so it's important to get advertiser trusts first. I think the previous leadership was able to convince advertisers to allocate an experimental level of budget with bunch of initiatives on brand safety over several years. But Elon simply blew up the foundation they've built just within a week and now he's blaming "activists" for "advertiser boycotting". But in the reality, it is just a really good justification to pull off advertising budgets from Twitter since it's been largely "experimental" and ad agencies don't want to be blamed for any uncertainties from this leadership change. And you know, everyone want to be as frugal as possible these days and digital ads is a kind of soft budget...