3 ms·

How many $8/mo users does he need to pay the billion per year in interest he saddled Twitter with?

warkdarrior 4y ago
Twitter apparently has 166 million "monetizable daily active users", which seems enough to bring in $1B in revenue per month.
- phillipcarter 4y ago
  Do you have a source, and does that source define "monetizable" as "willing to pay at least $8 a month?
- summerlight 4y ago
  Bringing "monetizable" to "monetized" is a completely different story. YT premium has only 50 million premium+music subscribers with much stronger contents and a more suitable format for monetization. And they only could bring roughly only 2% of YT users with very aggressive marketing. I would say the conversion rate would be closer to 0.2% for Twitter assuming the best scenario since it doesn't really have a content model and there's no incentive for good publishers to participate. This will give Elon precious ~$30M ARR at the cost of pissing advertisers off. Oh and don't forget that Elon still has to pay $1B just for annual interests. Perhaps they could turn @elonmusk to a protected account and offer paid $8 subscription per month for "super follow" or whatever. Maybe it's a better monetization model given Elon's significant influence to the crypto market... :sigh:
- elorant 4y ago
  You're assuming that everyone will pay. That's hardly the case. Best case scenario they will manage to convert 1% of users.
- mumblemumble 4y ago
  I'm intensely curious to know what you are thinking Twitter could do that would either be compelling enough to convince their active users to suddenly start spending an average of $6/mo in return for it, or somehow cause them become $6/mo more valuable as advertising targets.
- blitzar 4y ago
  95% of those are bots. Elon himself said it so it must be true. Given the bots wont add to revenue, you need to up the $8 a month to $160 a month and have every single user pay which seems enough to bring in $1B in revenue per month.

Twitter apparently has 166 million "monetizable daily active users", which seems enough to bring in $1B in revenue per month.

phillipcarter 4y ago
Do you have a source, and does that source define "monetizable" as "willing to pay at least $8 a month?
summerlight 4y ago
Bringing "monetizable" to "monetized" is a completely different story. YT premium has only 50 million premium+music subscribers with much stronger contents and a more suitable format for monetization. And they only could bring roughly only 2% of YT users with very aggressive marketing. I would say the conversion rate would be closer to 0.2% for Twitter assuming the best scenario since it doesn't really have a content model and there's no incentive for good publishers to participate. This will give Elon precious ~$30M ARR at the cost of pissing advertisers off. Oh and don't forget that Elon still has to pay $1B just for annual interests. Perhaps they could turn @elonmusk to a protected account and offer paid $8 subscription per month for "super follow" or whatever. Maybe it's a better monetization model given Elon's significant influence to the crypto market... :sigh:
elorant 4y ago
You're assuming that everyone will pay. That's hardly the case. Best case scenario they will manage to convert 1% of users.
mumblemumble 4y ago
I'm intensely curious to know what you are thinking Twitter could do that would either be compelling enough to convince their active users to suddenly start spending an average of $6/mo in return for it, or somehow cause them become $6/mo more valuable as advertising targets.
blitzar 4y ago
95% of those are bots. Elon himself said it so it must be true. Given the bots wont add to revenue, you need to up the $8 a month to $160 a month and have every single user pay which seems enough to bring in $1B in revenue per month.