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1) The rest of the market is also at its 52 week low, no? 2) In a recession, upmarket stuff and luxury items tend to slow down more, so it could affect Apple mo
by MikeCapone 18y ago
1) The rest of the market is also at its 52 week low, no?
2) In a recession, upmarket stuff and luxury items tend to slow down more, so it could affect Apple more than some other PC makers.
- mdakin 18y agoIt's not quite that simple. Often the richest consumers are not hit as hard by recessions and keep spending. And even if they are hit with a glancing blow perhaps instead of buying another house, car, boat they might seek comfort in more modest luxury purchases. I saw this first-hand during the post-bubble recession when I was an engineer at a luxury consumer electronics company-- we made lots of money while much of the industry was hemorrhaging. Supposedly sales of Patek Philippe watches actually peak during recessions. [1] [1] http://www.brandchannel.com/features_effect.asp?pf_id=104 http://www.brandchannel.com/features_effect.asp?pf_id=104