The rumour is that a significant part of the losses is that Elon spooked advertisers, so their ad spend dropped off a cliff. So what was a marginal advertising

The rumour is that a significant part of the losses is that Elon spooked advertisers, so their ad spend dropped off a cliff. So what was a marginal advertising platform last years is a massive mess now. Oh and Musk used something >$10Bn worth of loans to buy twitter, so they immediately have a new $1bn/year interest payment to make. That's 3 mil a day alone (check my maths).