Intel kind of tried this. In their presentations when they were struggling with 10nm, they tried focusing on transistor density count. That failed; people remai

Intel kind of tried this. In their presentations when they were struggling with 10nm, they tried focusing on transistor density count. That failed; people remained confused, especially with the (nm)+++ convention for same-node improvements. Intel gave up their old naming convention last year and are now using a marketing naming scheme similar to TSMC/Samsung. Moreover, density is only one metric of improvement, the other major one is power efficiency. Foundries want to market these improvements too.