Of course, the problem with this strategy is that Apple may be cannabalising their existing market to some extent. I think they could minimise this effect, fir

Of course, the problem with this strategy is that Apple may be cannabalising their existing market to some extent. I think they could minimise this effect, firstly because the cheaper computers would be a lower spec, and secondly (don't laugh) they could make the cheap ones look not as pretty -- a factor that's probably important for a significant proportion of Mac users. Maybe the ugly cheapo computers could be sold under a different name to preserve the quality of the Apple brand.