Apropos of nothing much but just on the general theme, when I worked for a few defence companies in Europe, it was common to rename equipment or systems for the

Apropos of nothing much but just on the general theme, when I worked for a few defence companies in Europe, it was common to rename equipment or systems for the Australian market. We'd come up with some way to justify the renaming; often there was some small change or configuration alteration we could point to. We had to rename feminine sounding names or acronyms to something that sounded suitably roughty-toughty for the Australian market. I genuinely never knew how necessary that was; if it was just something we'd ended up doing based on rumour and speculation, or if re-acronyming something from AMELIE to TOUGHGUY really did make it more likely to get the sale in Australia.