Getting good PR and having disastrous PR are not the only two possible outcomes. This could have been managed far better. But Musk is impulsive and there are PR

Getting good PR and having disastrous PR are not the only two possible outcomes. This could have been managed far better. But Musk is impulsive and there are PR consequences to being impulsive. You could also consider that Musk rushed into buying Twitter with a poorly written contract and he was legally forced to buy the company. He didn't end up there due to a well managed plan. He's there thanks to his impulsive and childish nature.