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What's your source for popularity and does it do a breakdown by demographics advertisers are most interested in? Because I think that tells a very different sto

What's your source for popularity and does it do a breakdown by demographics advertisers are most interested in? Because I think that tells a very different story from "still most popular with boomers". Their earnings and stock price also tell a different story from "still most popular".

dmix 4y ago
Just go through the list of most popular Twitter users and ask yourself where else are they going to go? I personally wouldn't gamble the farm on corporation ad spending's adherence to social justice if those eyeballs are all in one place... at least long term. At least FB has to compete with messaging apps and Instagram/TikTok. Twitter doesn't have a good #2. It's probably a mistake to take the emotional outrage news cycles over the next month (or 3) as much more than the exact thing people will keep going back to Twitter for... ironically this outrage at Musk is the exactly what drives people to use Twitter.
- tchaffee 4y ago
  You avoided my question. Can you provide your source for your claim about Facebook?
  - dmix 4y ago
    Oh sorry I didn't read your comment clearly. And no I don't think I need to support such a statement with a source. I'm sure you can find one.
    - tchaffee 4y ago
      > And no I don't think I need to support such a statement with a source. I'm sure you can find one. What I've found is Facebook is not popular with young people: the audience many advertisers are the most interested in. The stock market is certainly not happy with their latest results. So sure, I can easily find a source that says Facebook is still the most popular platform. The details matter. Is it growth in Asia that's keeping their numbers up while US users shrink? Are they failing to attract young people? Have they lost users among the HN demographics? These details matter if you want the actual story.
      - dmix 4y ago
        User-wise Facebook seems to be doing fine: > One area where Meta showed promise was in adding to Facebook’s massive user base > Facebook has 2.93 billion monthly active users. 1.98 billion daily active users. That was up from 1.97 billion three months ago. > Facebook has 264 million monthly active users in the United States and Canada alone. The majority of Facebook’s users belong to the 25 to 34 age group. > Twitter has 206 million daily active users. > TikTok has 1 billion monthly active users (MAU’s). Facebook is going through a massive pivot and spending a wild amount of $$ on the Metaverse. All tech stocks are down. So I wouldn't put too much weight on stock price. The other major thing is how Apple changed ad tracking works which reduce ad prices by 20% on average. That's a major decline in revenue for any company ("Advertising represented 98.2% of the company’s total revenue"). But YoY revenue only declined by 4%. https://www.wsj.com/articles/meta-facebook-q3-earnings-report-2022-11666753938 https://www.wsj.com/articles/meta-facebook-q3-earnings-repor... https://www.demandsage.com/facebook-statistics/ https://www.demandsage.com/facebook-statistics/
        tchaffee 4y ago
        Good to see you finally backing up your claims with sources. The first source is paywalled though. Yes user-wise they do seem to be doing fine, but I'd like to know where the growth is happening. That's important. The 2nd source has some interesting demographics, but unfortunately doesn't include growth which would be the most interesting to me. Very interesting that their largest user base by far is now in India, which I hinted at before. I suspect much of their growth from their latest earnings report is from that region of the world. Which also helps explain why ad revenue is down. Note also that ad reach in India is a very low 30% compared to the UK at 60% or Mexico over 80%. They didn't give numbers for the US. But if a lot of the growth is in India with such a low ad reach, that doesn't bode well for ad revenue. Facebook also seems to be failing at attracting the young demographic from the west that advertisers love. As their core user base ages it will be interesting to see if they can maintain the interest of advertisers. I think Instagram is going to prop them up for a while. But it wouldn't surprise me at all if Facebook starts to become less important to advertisers, who will quickly move to wherever their target audience spends the most time. Either way, just because FB is doing fine user wise doesn't mean that folks on HN who threatened to quit FB didn't actually go ahead and do that. If every HN user quit FB in one day, I don't think it would even show up on any chart.

dmix 4y ago

Just go through the list of most popular Twitter users and ask yourself where else are they going to go? I personally wouldn't gamble the farm on corporation ad spending's adherence to social justice if those eyeballs are all in one place... at least long term. At least FB has to compete with messaging apps and Instagram/TikTok. Twitter doesn't have a good #2. It's probably a mistake to take the emotional outrage news cycles over the next month (or 3) as much more than the exact thing people will keep going back to Twitter for... ironically this outrage at Musk is the exactly what drives people to use Twitter.

tchaffee 4y ago
You avoided my question. Can you provide your source for your claim about Facebook?
- dmix 4y ago
  Oh sorry I didn't read your comment clearly. And no I don't think I need to support such a statement with a source. I'm sure you can find one.
  - tchaffee 4y ago
    > And no I don't think I need to support such a statement with a source. I'm sure you can find one. What I've found is Facebook is not popular with young people: the audience many advertisers are the most interested in. The stock market is certainly not happy with their latest results. So sure, I can easily find a source that says Facebook is still the most popular platform. The details matter. Is it growth in Asia that's keeping their numbers up while US users shrink? Are they failing to attract young people? Have they lost users among the HN demographics? These details matter if you want the actual story.
    - dmix 4y ago
      User-wise Facebook seems to be doing fine: > One area where Meta showed promise was in adding to Facebook’s massive user base > Facebook has 2.93 billion monthly active users. 1.98 billion daily active users. That was up from 1.97 billion three months ago. > Facebook has 264 million monthly active users in the United States and Canada alone. The majority of Facebook’s users belong to the 25 to 34 age group. > Twitter has 206 million daily active users. > TikTok has 1 billion monthly active users (MAU’s). Facebook is going through a massive pivot and spending a wild amount of $$ on the Metaverse. All tech stocks are down. So I wouldn't put too much weight on stock price. The other major thing is how Apple changed ad tracking works which reduce ad prices by 20% on average. That's a major decline in revenue for any company ("Advertising represented 98.2% of the company’s total revenue"). But YoY revenue only declined by 4%. https://www.wsj.com/articles/meta-facebook-q3-earnings-report-2022-11666753938 https://www.wsj.com/articles/meta-facebook-q3-earnings-repor... https://www.demandsage.com/facebook-statistics/ https://www.demandsage.com/facebook-statistics/
      - tchaffee 4y ago
        Good to see you finally backing up your claims with sources. The first source is paywalled though. Yes user-wise they do seem to be doing fine, but I'd like to know where the growth is happening. That's important. The 2nd source has some interesting demographics, but unfortunately doesn't include growth which would be the most interesting to me. Very interesting that their largest user base by far is now in India, which I hinted at before. I suspect much of their growth from their latest earnings report is from that region of the world. Which also helps explain why ad revenue is down. Note also that ad reach in India is a very low 30% compared to the UK at 60% or Mexico over 80%. They didn't give numbers for the US. But if a lot of the growth is in India with such a low ad reach, that doesn't bode well for ad revenue. Facebook also seems to be failing at attracting the young demographic from the west that advertisers love. As their core user base ages it will be interesting to see if they can maintain the interest of advertisers. I think Instagram is going to prop them up for a while. But it wouldn't surprise me at all if Facebook starts to become less important to advertisers, who will quickly move to wherever their target audience spends the most time. Either way, just because FB is doing fine user wise doesn't mean that folks on HN who threatened to quit FB didn't actually go ahead and do that. If every HN user quit FB in one day, I don't think it would even show up on any chart.