Did you see the benchmarks for their current gen CPUs? They are on par with Ryzen 7000 and better in performance per Dollar. Especially since they still support

Did you see the benchmarks for their current gen CPUs? They are on par with Ryzen 7000 and better in performance per Dollar. Especially since they still support ddr3 and fit in 12th gen sockets, making it even more attractive if you want to upgrade from last gen. With AMD you're forced to buy all new, with expensive ddr4.