My impression is that he has a unique way of building “Brand Elon” which seems to work because of the times we’re in. He enters like a bull in a china shop, de

My impression is that he has a unique way of building “Brand Elon” which seems to work because of the times we’re in. He enters like a bull in a china shop, destroying everything regardless of quality or value. He then hands over day-to-day running to a team of competent people to build it back up as something new, but leveraging the original brand. Elon Musk then gets the credit because of legendary stories of all his hard work. His social media presence causes competent people to underestimate him as a joke, not realising he’s playing by different rules to most businesses. On the other hand, it causes his personal army of fanboys to overestimate him as some kind of business genius. Really, he’s just a social media celebrity in an age when people give huge financial value to that status.